8/24/2023 0 Comments Local motion boardshortsRob was a well known surfboard shaper on the Windward coast of Oahu and spent his days paddling, surfing, and playing tennis. Little did he know what the brand would become what it is today. He was only 23, and started the shop with only a $3,000 bank loan. Its founder, Hawaiian native Robert "Rob" Burns, opened its doors with his dream of opening his own surf shop finally realized. Local Motion Hawaii started in 1977: a small 500 square foot surf shop in Kailua, Oahu in Hawaii. Local Motion continues to grow and serve the community - reflecting our enthusiasm, understanding and value of the aloha spirit. With an ʻohana of 7 stores spanning across Oahu, Maui, and California. Our mission: To perpetuate the Hawaiian surf/island lifestyle, share the warmth of the aloha with our customers, and advance the surf apparel industry in Hawaii with superior customer service and commitment. And in the ever-changing and diverse market, Local Motion is always venturing for new trends and striving to go beyond industry norms. When he got my list he said, “this is will be a project we will do together – will be by Hope and Holmes.For 44 years, Local Motion Hawaii has been committed to supplying the best in authentic, premium surf wear in the islands. I gave him a long list of the who’s who in the industry, all the companies he would want to talk to. Renaissance Man, Big Wave Canoe Surf Pioneer, Author of the definitive book on Outrigger Canoes, Tommy Holmes, asked me one day to help him define what should be included in a book on Aloha Shirts that he was ready to embark on. Still have one of Patagonia’s original quarter page ads, where the copy read, “Uncommon clothes For Spirited People.” These mainland companies definitely showed us what was being done creatively away from our shores. We were inspired by 2 companies of that era, Esprit and a non-fashion company, Patagonia. For ads, brochures, lookbooks and tradeshow booths we worked with Darrell Wong, Jeff Hornbaker, Linny Morris Cunningham, Horst Stanzy, Dana Edmunds, John Russell, Mike Wagner and JOSS. To tell our story we worked with some great photographers over the years. My Dad once told me, “you really are in the business of selling art.” He was right, great art on shirts sold well. Ito, who enabled us to source the best quality fabrications, printing and additional sources for textile art. There we worked with the finest textile companies in Japan, Marubeni, Kurabo and C. Von Hamm and Ohana Fabrics who introduced us to the Textile world in Japan. We worked with great textile converters here in Honolulu, G. I was not convinced His customers, the predominately blue-ish haired resort ladies needed these garments ![]() It was difficult for me to relate to his customers. He was selling ladies, missy resort wear with polyester, pongee and acrylic fabrications. When I was about to continue on to college in the early 1970’s, my Dad asked me to come and work for him, as he needed help with sales. ![]() By the time I was a teenager, I’d be breaking down fabric cartons from Japan, carrying many thousands of yards of fabric in a day on my shoulders to our second story cutting room. We would all go to work together as they started their company and I made forts with boxes in the shipping room. My Dad wore great bold-printed shirts everyday and he special ordered a batch of them for me every year once I was in school. We lived in a small cottage in Waikiki a few blocks from the beach. In 1953 my Mom and Dad bought a small garment factory, the same year I was born. After the war my father stayed in Hawaii and started selling fabric to the growing community of clothing manufacturers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |